Google is planning to track credit card and debit cards spending offline and online to compare online ad clicks with money spend offline.
Announcing the plan to track the credit card and debit cards, Google said that it captures 70% credit and debit cards transaction in the US.
Google attribution will allow advertisers to see whether online ad campaigns generate offline sales.
Google revealed the new product and said, “For the first time, Google attribution makes it possible for every marketer to measure the impact of their marketing across channel and devices.
Google has a huge amount of data on net users. These data has been collected from the services like AdWords, Google Analytics and double click search and more others. These services contain details about the ads displayed on the device with what has been searched for in the Google.
Google not only collect the data from these services but also collect location information from phones, allowing it to work out when a user has seen an ad and whether they have searched for the product advertised and gone to an offline shop to buy it.
In 2014, store visit measurement was introduced using the location data on mobile to track when people visited a store. Google will not have access to the details about what individuals spending instead they learn the value of all purchase in a certain period of time.
A spokesman said, “while we developed the concept for this product years ago, it required years of effort to develop a solution that could meet our stringent user privacy requirement.”
“To accomplish this, we develop a new custom encryption technology that ensures users data remain private, secure and anonymous.”
Renate Samson from Big Brother Watch said, “The one thing people regularly state as creepy online is when an advert follows them around the Internet. These plans appear to extend ‘creepy’ into the physical world.”
Companies keep tracking to us in order to advertise to us. If you don’t want all those then take control yourself. Don’t give email address everywhere, read properly terms and conditions and try to pay by cash where possible.